Brand Strategy

Focusing on Communication Strategy, Steve Downey is Executive Vice President and lead strategic force behind Marketing Department of America's uniquely intellective, integrative, interactive approach. He seeks out ways to use brand strategy as a value added to heighten every client's competitive edge. Whatever the project (advertising, sales promotion, direct mail); whatever the level (corporate, product or service), Mr. Downey helps account teams determine the core differentiating idea that sets a brand apart - defensibly and sustainably.

He then helps embed that idea across a range of integrated marketing disciplines, ensuring that the client's brand speaks with a single, self-reinforcing voice while reflecting a common style, quality and character in the most economical way.

To learn more about our Brand Strategy Division, clients, and positioning efforts, visit www.mdaltd.net.