Obtuse Advertising

You know what gets my goat?

It's advertising that is so sophisticated that I don't get it!

I don't get the brand name, I don't get the message; and, even worse I don't know what need the brand is supposed to satisfy.

Good advertising must satisfy three objectives:

First it must be attractive in a way that appeals to the target market (TM).

Second, the brand name of the product or service that is being advertised should be clear because if the viewer does not remember the brand name it's a waste of time and money!

And finally the audience must know what the product or service is and how it can benefit them plain and simple! It's easy when you have "Marketing in Mind."

This is Dr. John Tantillo, the Marketing Doctor, thanking you for stopping by and inviting you to make marketing your business priority.

To have Dr. John Tantillo speak at your next meeting, feel free to contact him @ 212 679 5700 (ext 11).

Dr. John Tantillo is a behaviorally trained applied research psychologist who is internationally recognized for his expertise at diagnosing the real factors that impact target markets. His basic principles of using psychology as a catalyst to effective marketing-find out what people want and deliver it to them.