Bad Advertising or Good Publicity

Well they're at it again...

Confusing bad advertising principles with good publicity with the latest GoDaddy.com ad.

The day after the Super Bowl, the spin "meisters" were boasting of significant sales as a result of their brilliant ad.

No one can deny that the creative minds behind the GoDaddy.com ad were adroit in attracting the media as well as the Target Market, but my concern was whether the brand name would be remembered because I didn't understand what service GoDaddy.com provides.

The major reward of the ad was that it attracted both the media and the target market but did the advertisement or the publicity generate sales for the client.

Who was that again and what do they do?

It's simple. To be effective today advertising can't only be creative -- advertising must always have Marketing in Mind.^SM

This is Dr. John Tantillo, the marketing doctor thanking you for stopping by and inviting you to always keep Marketing in Mind!

To have Dr. John Tantillo speak at your next meeting, feel free to contact him @ 212 679 5700 (ext 11).

Dr. John Tantillo is a behaviorally trained applied research psychologist who is internationally recognized for his expertise at diagnosing the real factors that impact target markets. His basic principles of using psychology as a catalyst to effective marketing-find out what people want and deliver it to them.