Martha Stewart gets it!

Martha Stewart Gets it!

What's that you ask?

It's the marketing concept, knowing her customer and satisfying their needs.

Martha Stewart knew enough to base her business model not only on the hype that surrounded her products and services, namely advertising and publicity but on a marketing strategy that concretely positioned her brand in the minds of her customers that would stand the test of time.

Sounds like a plan to me!

Martha's real genius is her use of creating a real brand based on the principles of marketing -- not a hyped brand endorsed by the personality named Martha Stewart.

I will say this -- Martha Stewart really understands the marketing concept and can teach us a few things, that is, if we really want to fess up to it!

This is Dr. John Tantillo, the marketing doctor thanking you for stopping by and inviting you to make marketing your business priority.

To have Dr. John Tantillo speak at your next meeting, feel free to contact him @ 212 679 5700 (ext 11).

Dr. John Tantillo is a behaviorally trained applied research psychologist who is internationally recognized for his expertise at diagnosing the real factors that impact target markets. His basic principles of using psychology as a catalyst to effective marketing-find out what people want and deliver it to them.