Brooks Brothers: What a Brand!
The Brooks Brothers suit is a look that has recently received a new status among the young folks I come in contact with.
My love of the Brooks Brothers suit started with my first purchase in the early 1980's after completing my graduate studies and starting my academic career as a marketing professor. However, there was a time when wearing this prestigious brand did not have the luster of hyped brands the younger and trendier young preferred!
The buzz I hear from the young people I meet (24-35) when wearing the Brooks Brothers suit, is that I like that style, where did you get that suit and my proud reply-Brooks Brothers.
Young people seek style and are curious on how best to create this elusive and sought-after trait! The great thing about the Brooks Brothers suit is with the right Brooks Brothers shirt and tie you can make your own fashion statement and create a personal style that can stand the test of time. And there lies the key to the young's fascination with this grand brand!
In addition to this ability to create a personal style, I like the Brooks Brothers because it fits me perfectly.
The material used in Brooks Brothers clothes is another plus and reason why I love the Brooks Brothers suit. It's simple; I do not let any unnatural materials touch the body, and Brooks Brothers knows that I am not their only customer that shares this predilection for feel and quality!
Finally, I love the service. There is nothing like a Brooks Brothers sales person and Brooks Brothers tailor. The Brooks Brothers sales professional is always courteous, never pushy yet always willing to please. And the Brooks Brothers tailors know the correct way to fit you and will never embarrass you with wrong tailoring advice.
In short, I believe this great brand can regain its position in the marketplace, especially for the young consumer, if the right marketing strategy is used and if smart collaborators design a promotional campaign (advertising, direct mail, web design, collateral materials, sales promotion and publicity) all with Marketing in MindSM!
This is Dr. John Tantillo, the marketing doctor thanking you for stopping by and inviting you to make marketing your business priority.
To have Dr. John Tantillo speak at your next meeting, feel free to contact him @ 212 679 5700 (ext 11).
Dr. John Tantillo is a behaviorally trained applied research psychologist who is internationally recognized for his expertise at diagnosing the real factors that impact target markets. His basic principles of using psychology as a catalyst to effective marketing-find out what people want and deliver it to them.