Rolf Graeber

Rolf Graeber, summa cum laude graduate in electrical engineering from the Cooper Union for the Advancement of Science and Art, is Vice President for Operations and Information Systems. At MDA, he intelligently designs media research models that ensure the most efficient media buys and improved client results. But his role in spotting information system efficiencies goes well beyond: MDA's analytical and quantitative methodology yields error rates close to zero.

Born in Texas, reared in northern Germany and fluent in English and German, Mr. Graeber supports all of MDA's databases and their interface with clients' systems. Mr. Graeber's attention-to-detail approach to computer systems and knowledge management ensures account needs are met promptly and efficiently. This has produced impressive records of projects completed on time and budget.

In recent years, Mr. Graeber has won numerous awards, including a four-year, full-tuition scholarship, the Abraham Pietman Prize for excellence in electrical engineering, and is listed in the National Dean's List. He's also a member of the Electrical Engineering Honor Society and National Engineering Honor Society.

Mr. Graeber resides in New York City and is newly married since the end of 2004.