-- Dr. John Tantillo
Who cares if you win awards for creativity if your message or brand is not reaching your target audience?
Advertising with Marketing in MindSM
How to Make an Effective Advertisement
- Communicate Benefits -- What will buyer get from your product or service?
- Tell them something they don't know. What information about the product will reinforce the product benefits?
- Be interesting and if you must entertain -- Be unique so that it breaks through clutter!
- Connect with your target market -- put yourself in their place and say to yourself, if I were viewing this ad, what would I want to know about the product benefits, features and uniqueness of the product!
Print Advertising
MDA creates print that will:
- Reach your desired audience
- Convey your clearly tailored message
-- Albert Lasker
The new criterion for success is whether we are winning new customers for our clients. Over the years, advertising professionals have tried to define advertising.
The Problem with Advertising Agencies
Too often creative geniuses overwhelm the advertising process and fail to remember: advertising is not about them but the product (or services) they are promoting and the goal is to generate a response from the intended target market.
At MDA we combine the creative with "good marketing" thinking. The result advertising that works for you. If this sounds right for you why not call 212-679-5700 ext. 12 to discuss how we can assist you in your advertising and marketing efforts.
Radio
Advantages of radio
- Good local credibility
- High geographic and demographic selectivity which means greater cost efficiency
- Lower cost, especially if you use spot radio media buys
Who's right for radio
- If your competition isn't on radio it's for you.
- If you competition is on radio it's for you.
- If you want your company to be recognized within your community...
- Biggest advantage is that it makes you bigger than you are. Your ad is the same size as the ad for Exxon Mobil. This gives your company more credibility, provides your company with a bigger image and sets you apart from your competition. Your company is perceived as more established.
MDA, Advertising with Marketing in Mind!