Branding with Marketing in Mind^SM

Whoever said, "It's all in the name," knew exactly what they were talking about. At the Marketing Department of America (MDA) we understand this and develop brand names that have impact and generate results for clients.

By changing the name of the O'Reilly Report to the O'Reilly Factor, the name coined by MDA president Dr. John Tantillo to describe Mr. O'Reilly's unique approach to journalism, he uniquely branded himself. Even President Bush referred to the prominent newscaster in a TV interview as 'Factor'. A great endorsement for O'Reilly's choice to change the original name to the O'Reilly Factor.¹

Our marketing account team under the direction of Dr. Tantillo will make sure the correct name for your product and service will be used and then plan a unique strategy to best promote the brand in the marketplace. All executed with marketing in mind.

Call 212-679-5700 ext. 12 to discuss how our marketing account team can assist in your branding efforts.

MDA, Branding with Marketing in Mind!

Examples of work

Supervised Life Styles to SLS Health
TEM 2000 (Treatment Evaluation Manager) to Sigmund Software
The O'Reilly Report to The O'Reilly Factor

"...The show's name was changed from The O'Reilly Report to The O'Reilly Factor... according to Cullinan." "...the title actually derives from a term O'Reilly became familiar with in the mid-1980s, when his friend John Tantillo came up with a phrase... Tantillo once remarked that everything that transpired around Bill had what he called an 'O'Reilly factor' to it," says Cullinan..."

Rolling Stone Article: Mad Dog, written by John Colapinto, August 11, 2004